Job Description

Job Summary

The Marketing and Sales Manager leads the development, execution, and optimization of marketing and sales strategies to drive brand awareness, customer acquisition, and revenue growth. This role oversees marketing campaigns, manages digital and print collateral, coordinates sales activities, and supports the full customer journey from initial outreach to closing. The Marketing and Sales Manager works closely with leadership to align marketing and sales initiatives with company goals and ensure consistent brand messaging across all channels.

Responsibilities

• Manage the sales and marketing schedule for the startup of each community, including model home staging, sales office design, and signs/flags installation
• Maintain the Alpine Homes’ signage program and secure off-site sign leases for communities
• Create well-written, engaging marketing campaigns
• Create marketing materials that are visually appealing and free from errors
• Manage company website descriptions, graphics, and photography
• Manage Alpine Homes’ social media sites and post new, engaging content regularly
• Review MLS and website new-home listings weekly for accuracy and appeal
• Hire and train new-home sales agents on Alpine Homes’ marketing and sales programs
• Manage and monitor sales agents’ sales performance and review weekly sales activity reports
• Attend on-site sales meetings with agents and lenders, and visit sites to ensure marketing needs are met
• Coordinate with sales agents to perform competitive marketing analysis to be used for setting home prices
• Manage information and demographic registration of homebuyer prospects
• Attend competitor events and monitor other builders’ marketing efforts for idea generation
• Manage events for homebuyers and real estate agents at Alpine Homes’ communities
• Other duties as assigned

The Sales and Marketing Manager will regularly spend time at new-home job sites. You must have a reliable vehicle, a valid driver’s license, and proof of insurance. Weekend work may be required from time to time for sales events, etc.

Qualifications

• 3–5+ years of marketing, sales, or business development experience
• A college degree, preferably in business, sales, or marketing
• Demonstrated experience in new home sales or the construction industry (Note: Alpine Homes cannot employ candidates with active real estate licenses or candidates who own/operate their own businesses)
• The ability to work cooperatively and collaboratively with a wide assortment of personality types
• An advanced working knowledge of Microsoft Word, Microsoft Outlook, Microsoft Publisher, Microsoft Excel, Canva, and PDF software applications
• Proven ability to manage multiple projects and deadlines.
• Strong understanding of digital marketing tools, analytics, and CRM systems
• Excellent communication, presentation, and customer-facing skills

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