Job Description

CapCenter is a fast-growing DTC mortgage, realty, and insurance company headquartered in Richmond Virginia. We’re transforming the home buying, selling, and financing experience by combining innovative technology with personalized service.

We’re seeking a Peformance Marketing Manager who can use financial modeling and performance analytics to plan, buy, and optimize media across traditional and digital channels. This role is ideal for a marketer who goes beyond short-term CPL optimization but can connect media investment decisions to long-term client value.

Role Overview

This role blends strategic media planning, buying, and optimization across paid social, streaming, radio, OOH, and display. You will manage and optimize media investment using NPV, payback period and conversion velocity modeling to inform channel mix, market allocation and flighting decisions.

You’ll partner with technology, analytics and marketing operations teams to ensure accurate tracking and attribution across the full funnel – connecting media exposure to downstream outcomes such as applications, closings, revenue and lifetime value. Insights from attribution and financial modeling will directly guide budget allocation and performance optimization.

Media Strategy and Planning

• Develop full-funnel media plans aligned to acquisition and brand objectives.
• Use NPV modeling to guide channel selection, allocation, and market investments.
• Translate financial models into actionable media recommendations for leadership.
• Coordinate with creative teams to align messaging with paid media investments.
• Stay current on media trends, audience behavior, and platform innovation.

Media Buying and Execution

• Plan and buy media across digital media (paid social, CTV, streaming audio, and display) and traditional media (print, terrestrial radio, outdoor, television).
• Use marketing analytics to drive campaign management and document changes.
• Negotiate rates, added value, and placements with media vendors and partners.
• Manage budgets, pacing, and vendor performance across all channels.
• Oversee trafficking, QA, and creative delivery to ensure flawless execution.

Measurement, Attribution, and Performance Analytics

• Implement and manage click, conversion, and event tracking across channels.
• Ensure proper use of pixels, tags, utms, and SDKs to support accurate reporting.
• Measure media performance using attribution-aware KPIs such as CPL, CPA, ROAS, lead quality, conversion velocity, and NPV accounting channel conversions.
• Analyze results and deliver clear insights and recommendations to stakeholders.
• Use insights to inform payback models, channel mix, frequency, and sequencing
• Test new channels, formats, and tactics; document learnings and scale what works.
• Validate data quality and troubleshoot discrepancies across marketing platforms.

Qualifications

• Bachelor’s degree in business, Marketing, or related field.
• 5+ years of experience in media planning and buying.
• Excellent communication, organization, and vendor-management skills.
• Ability to interpret data in the context of offline conversions and long sales cycles.
• Experience using financial or performance models to guide media decisions.
• Experience implementing and working with attribution frameworks
• Experience with Meta Ads Manager, YouTube, and Planning Tools (Bionic or similar)
• Experience with click tracking, pixels, UTMs, and conversion APIs.
• Experience working with CRM platforms; HubSpot strongly preferred.
• Experience in mortgage, real estate, insurance, or financial services is a plus.

Compensation and Benefits

• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development and growth opportunities.

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