Job Description

Senior Creative / Web Specialist – Art Director

Graphic Designer IV

📍 Hybrid | Charlotte or Raleigh, NC

Manager Request: Professionally designed résumé (PDF) and portfolio link required

Position Summary:

The Senior Creative/Web Specialist – Art Director is responsible for conceptualizing, directing, and designing high-quality brand advertising, product marketing, and customer- and employee-facing communications. This role partners closely with copywriters, account managers, UX professionals, and creative leadership to deliver strategic, on-brand work that supports Duke Energy’s business objectives and aligns with Creative Director expectations.

Key Responsibilities:

• Deliver creative, effective communications aligned with Duke Energy brand standards and voice
• Translate client strategies, key messages, target audiences, and goals into compelling creative solutions
• Produce work that is consistently on time and within budget
• Collaborate cross-functionally with copywriters, account managers, UX professionals, and creative teams
• Design and develop assets across multiple channels, including:
• Paid media: video, audio, animation, digital ads, social media
• Email and web: including Figma workflows
• Direct mail and print advertising
• Present creative concepts and materials to clients; incorporate feedback professionally and constructively
• Maintain strong attention to detail from project kickoff through final delivery and file archiving
• Work within established workflows and project management systems
• Provide guidance on effective messaging and proper application of Duke Energy’s style guide and brand voice
• Stay current with design tools, creative methodologies, and industry best practices
• Perform other related duties as assigned

Basic Qualifications:

• Bachelor’s degree or equivalent professional experience
• Extensive experience in art direction and design across graphic, web, mobile, video/broadcast, and motion/animation
• Strong art direction and design portfolio
• Proficiency in Adobe Creative Suite, Figma, and presentation tools (PowerPoint, Keynote)

Preferred Qualifications:

• Experience producing advertising, marketing, corporate, or customer-facing materials
• Recent experience developing integrated, multi-channel communication campaigns
• Strong conceptual thinking and ideation skills
• Excellent presentation and communication skills
• Highly organized with the ability to manage multiple projects and deadlines simultaneously
• Demonstrated commitment to producing accurate, high-quality work aligned with brand standards
• Knowledge of current communication and design best practices
• Collaborative, adaptable, team-oriented mindset
• Familiarity with major social platforms (X, YouTube, LinkedIn, Meta)
• Experience with:
• Microsoft SharePoint (document storage/management)
• Workamajig (project management and time tracking)
• 10+ years of relevant professional experience

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